Privacy held with

restraint.

PRIVACY & DATA PROTECTION


01 — Information We Collect

Depending on how you interact with QÉLLA, we may collect information such as:

• Your name and contact details

• Email address and telephone number

• Billing and delivery information

• Recipient details provided in connection with an order

• Order and purchase details

• Information provided through our checkout, Contact page, or enquiries

• Preferences, messages, or other information you voluntarily provide in connection with your order

• Information required to manage and fulfil your requests

We seek to collect information that is relevant to the purposes for which it is collected.


02 — How We Use Your Information

Personal information may be collected, used, and processed for purposes including:

• Processing and fulfilling your orders

• Arranging and completing deliveries

• Communicating with you regarding your order or enquiry

• Responding to requests, special requirements, and customer enquiries

• Processing and managing payments

• Maintaining appropriate order and business records

• Improving QÉLLA’s Creations, services, and customer experience

• Sending updates, seasonal collections, new Creations, or other communications where you

have chosen to receive them

• Complying with applicable legal or regulatory requirements

QÉLLA will collect, use, and disclose personal information only for purposes that are reasonably appropriate in the circumstances and in accordance with applicable requirements.


1903 — Sharing of Information


Personal information may be shared with service providers or other parties where necessary to operate QÉLLA and fulfil the purposes described above.

This may include parties involved in payment processing, delivery, website or checkout services, and other services required to operate and fulfil an order.

QÉLLA does not sell your personal information.

Information will only be shared where necessary for the relevant purpose, where consent is applicable, or where disclosure is otherwise permitted or required by law.


04 — Overseas Transfers

Some service providers used by QÉLLA may process personal information outside Singapore. Where personal information is transferred outside Singapore, QÉLLA will take reasonable steps to ensure that the information receives a standard of protection comparable to that required under applicable data protection requirements.


05 — Marketing Communications

Where you have separately chosen to receive communications from QÉLLA, we may contact you regarding new Creations, seasonal collections, exclusive releases, House news, or other updates. You may withdraw your consent to receive marketing communications at any time by using the unsubscribe option provided in the communication or by contacting QÉLLA through our Contact page.

Withdrawing consent to marketing communications will not affect your ability to place an order with QÉLLA.


06 — Protection of Personal Information


QÉLLA takes reasonable security measures to protect personal information in our possession or under our control against unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks.

Access to personal information will be limited to what is reasonably necessary for the purposes for which it is used.


07 — Retention of Personal Information


QÉLLA retains personal information only for as long as it is reasonably necessary to fulfil the purposes for which it was collected, or where retention is required or permitted for legal, regulatory, accounting, or business purposes.

When personal information is no longer required, appropriate steps will be taken to dispose of it or remove the means by which it can be associated with an individual, where reasonably practicable.


2008 — Access, Correction & Withdrawal of Consent


You may contact QÉLLA if you would like to request access to personal information we hold about you, request correction of inaccurate information, or withdraw consent where QÉLLA relies on your consent to collect, use, or disclose your personal information.

Requests will be handled in accordance with applicable requirements and may be subject to reasonable verification of your identity.

Please note that withdrawing consent may affect QÉLLA’s ability to provide certain services where the relevant information is necessary for that purpose.


09 — Privacy Enquiries


If you have any questions about this Privacy Policy, would like to make a request relating to your personal information, or have any concerns about how your information is handled, please contact QÉLLA through the details provided on our Contact page.

QÉLLA has designated a person responsible for matters relating to personal data protection. The relevant contact details are available through our Contact page.


10 — Updates to This Policy


QÉLLA may update this Privacy Policy from time to time to reflect changes to our practices, services, or applicable requirements.

The latest version will be published on this page with the relevant date of revision

PRIVACY & DATA PROTECTION


01 — Information We Collect

Depending on how you interact with QÉLLA, we may collect information such as:

• Your name and contact details

• Email address and telephone number

• Billing and delivery information

• Recipient details provided in connection with an order

• Order and purchase details

• Information provided through our checkout, Contact page, or enquiries

• Preferences, messages, or other information you voluntarily provide in connection with your order

• Information required to manage and fulfil your requests

We seek to collect information that is relevant to the purposes for which it is collected.


02 — How We Use Your Information

Personal information may be collected, used, and processed for purposes including:

• Processing and fulfilling your orders

• Arranging and completing deliveries

• Communicating with you regarding your order or enquiry

• Responding to requests, special requirements, and customer enquiries

• Processing and managing payments

• Maintaining appropriate order and business records

• Improving QÉLLA’s Creations, services, and customer experience

• Sending updates, seasonal collections, new Creations, or other communications where you

have chosen to receive them

• Complying with applicable legal or regulatory requirements

QÉLLA will collect, use, and disclose personal information only for purposes that are reasonably appropriate in the circumstances and in accordance with applicable requirements.


1903 — Sharing of Information


Personal information may be shared with service providers or other parties where necessary to operate QÉLLA and fulfil the purposes described above.

This may include parties involved in payment processing, delivery, website or checkout services, and other services required to operate and fulfil an order.

QÉLLA does not sell your personal information.

Information will only be shared where necessary for the relevant purpose, where consent is applicable, or where disclosure is otherwise permitted or required by law.


04 — Overseas Transfers

Some service providers used by QÉLLA may process personal information outside Singapore. Where personal information is transferred outside Singapore, QÉLLA will take reasonable steps to ensure that the information receives a standard of protection comparable to that required under applicable data protection requirements.


05 — Marketing Communications

Where you have separately chosen to receive communications from QÉLLA, we may contact you regarding new Creations, seasonal collections, exclusive releases, House news, or other updates. You may withdraw your consent to receive marketing communications at any time by using the unsubscribe option provided in the communication or by contacting QÉLLA through our Contact page.

Withdrawing consent to marketing communications will not affect your ability to place an order with QÉLLA.


06 — Protection of Personal Information


QÉLLA takes reasonable security measures to protect personal information in our possession or under our control against unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks.

Access to personal information will be limited to what is reasonably necessary for the purposes for which it is used.


07 — Retention of Personal Information


QÉLLA retains personal information only for as long as it is reasonably necessary to fulfil the purposes for which it was collected, or where retention is required or permitted for legal, regulatory, accounting, or business purposes.

When personal information is no longer required, appropriate steps will be taken to dispose of it or remove the means by which it can be associated with an individual, where reasonably practicable.


2008 — Access, Correction & Withdrawal of Consent


You may contact QÉLLA if you would like to request access to personal information we hold about you, request correction of inaccurate information, or withdraw consent where QÉLLA relies on your consent to collect, use, or disclose your personal information.

Requests will be handled in accordance with applicable requirements and may be subject to reasonable verification of your identity.

Please note that withdrawing consent may affect QÉLLA’s ability to provide certain services where the relevant information is necessary for that purpose.


09 — Privacy Enquiries


If you have any questions about this Privacy Policy, would like to make a request relating to your personal information, or have any concerns about how your information is handled, please contact QÉLLA through the details provided on our Contact page.

QÉLLA has designated a person responsible for matters relating to personal data protection. The relevant contact details are available through our Contact page.


10 — Updates to This Policy


QÉLLA may update this Privacy Policy from time to time to reflect changes to our practices, services, or applicable requirements.

The latest version will be published on this page with the relevant date of revision

PRIVACY & DATA PROTECTION


01 — Information We Collect

Depending on how you interact with QÉLLA, we may collect information such as:

• Your name and contact details

• Email address and telephone number

• Billing and delivery information

• Recipient details provided in connection with an order

• Order and purchase details

• Information provided through our checkout, Contact page, or enquiries

• Preferences, messages, or other information you voluntarily provide in connection with your order

• Information required to manage and fulfil your requests

We seek to collect information that is relevant to the purposes for which it is collected.


02 — How We Use Your Information

Personal information may be collected, used, and processed for purposes including:

• Processing and fulfilling your orders

• Arranging and completing deliveries

• Communicating with you regarding your order or enquiry

• Responding to requests, special requirements, and customer enquiries

• Processing and managing payments

• Maintaining appropriate order and business records

• Improving QÉLLA’s Creations, services, and customer experience

• Sending updates, seasonal collections, new Creations, or other communications where you

have chosen to receive them

• Complying with applicable legal or regulatory requirements

QÉLLA will collect, use, and disclose personal information only for purposes that are reasonably appropriate in the circumstances and in accordance with applicable requirements.


1903 — Sharing of Information


Personal information may be shared with service providers or other parties where necessary to operate QÉLLA and fulfil the purposes described above.

This may include parties involved in payment processing, delivery, website or checkout services, and other services required to operate and fulfil an order.

QÉLLA does not sell your personal information.

Information will only be shared where necessary for the relevant purpose, where consent is applicable, or where disclosure is otherwise permitted or required by law.


04 — Overseas Transfers

Some service providers used by QÉLLA may process personal information outside Singapore. Where personal information is transferred outside Singapore, QÉLLA will take reasonable steps to ensure that the information receives a standard of protection comparable to that required under applicable data protection requirements.


05 — Marketing Communications

Where you have separately chosen to receive communications from QÉLLA, we may contact you regarding new Creations, seasonal collections, exclusive releases, House news, or other updates. You may withdraw your consent to receive marketing communications at any time by using the unsubscribe option provided in the communication or by contacting QÉLLA through our Contact page.

Withdrawing consent to marketing communications will not affect your ability to place an order with QÉLLA.


06 — Protection of Personal Information


QÉLLA takes reasonable security measures to protect personal information in our possession or under our control against unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks.

Access to personal information will be limited to what is reasonably necessary for the purposes for which it is used.


07 — Retention of Personal Information


QÉLLA retains personal information only for as long as it is reasonably necessary to fulfil the purposes for which it was collected, or where retention is required or permitted for legal, regulatory, accounting, or business purposes.

When personal information is no longer required, appropriate steps will be taken to dispose of it or remove the means by which it can be associated with an individual, where reasonably practicable.


2008 — Access, Correction & Withdrawal of Consent


You may contact QÉLLA if you would like to request access to personal information we hold about you, request correction of inaccurate information, or withdraw consent where QÉLLA relies on your consent to collect, use, or disclose your personal information.

Requests will be handled in accordance with applicable requirements and may be subject to reasonable verification of your identity.

Please note that withdrawing consent may affect QÉLLA’s ability to provide certain services where the relevant information is necessary for that purpose.


09 — Privacy Enquiries


If you have any questions about this Privacy Policy, would like to make a request relating to your personal information, or have any concerns about how your information is handled, please contact QÉLLA through the details provided on our Contact page.

QÉLLA has designated a person responsible for matters relating to personal data protection. The relevant contact details are available through our Contact page.


10 — Updates to This Policy


QÉLLA may update this Privacy Policy from time to time to reflect changes to our practices, services, or applicable requirements.

The latest version will be published on this page with the relevant date of revision

Qélla

A quiet digital space where baking becomes

symbolism, and access becomes part of the experience.

© 2026 Qélla All right reserved.

Qélla

A quiet digital space where baking becomes

symbolism, and access becomes part of the experience.

© 2026 Qélla All right reserved.